Transmart's Full Day Sale Brings Significant Savings on Chicken Products

Regional Pricing Strategy During Sale

Transmart held its Full Day Sale event on December 7, 2025, featuring substantial discounts on various products, including chicken. The sale was part of the retailer's strategy to offer customers significant savings on daily necessities. The event ran from store opening until 22:00 local time, giving customers an extended window to take advantage of the discounts.

Regional Price Variations

The pricing for chicken products during the sale showed regional variations, reflecting Transmart's localized pricing strategy:

• In the Jabodetabek region, chicken was priced at Rp31,920 per unit, down from the regular price of Rp39,900.
• Similarly, in West Java, the sale price remained at Rp31,920 per unit.
• Central Java customers could purchase chicken for Rp34,320, a discount from the regular Rp40,900.
• East Java saw the most significant discount, with chicken priced at Rp27,920, down from Rp34,900.

Market Impact and Customer Response

The sale was designed to attract price-conscious customers looking to save on essential grocery items. By offering such substantial discounts, Transmart aimed to drive foot traffic to its stores and potentially boost sales volume across various product categories. The regional pricing strategy allowed the retailer to remain competitive in different local markets while managing their inventory and pricing power effectively.