Trump Family Crypto Venture Faces Turbulent Start

Significant Decline in WLFI Token Value

The Trump family's cryptocurrency project, World Liberty Financial (WLFI), has experienced a significant downturn, with its token value dropping by more than 40% since becoming publicly traded. Launched in September 2024 by Donald Trump during his presidential campaign, the project was led by his children, Donald Trump Jr. and Eric Trump, marking a notable shift in the family's approach to cryptocurrency policy.

Initial Success Followed by Volatility

WLFI began with a successful token sale in October 2024, raising approximately US$300 million by selling 20 billion tokens at US$0.015 per token. A second sale from January to March 2025 generated an additional US$250 million from 5 billion tokens priced at US$0.05 each. The project initially benefited from the cryptocurrency bull market during the summer and fall of 2025, briefly pushing the portfolio's value into the billions.

Challenges and Market Reaction

Despite the initial capital raised and positive market sentiment during the bull run, the WLFI token has struggled to maintain its value. The over 40% decline since going public reflects the inherent volatility of cryptocurrency investments and the challenges faced by high-profile projects in maintaining investor confidence. The Trump family's involvement in the crypto space through WLFI represents both an opportunity and a challenge, given the family's high profile and the regulatory scrutiny surrounding cryptocurrency ventures.