Unifam Optimizes Sales Strategy for Q4 2025 Amid Holiday Demand

Positive Outlook for FMCG Sector

PT United Family Food (Unifam), a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is optimistic about its business prospects for the fourth quarter of 2025. The company anticipates a significant boost in sales driven by the Natal dan Tahun Baru (Nataru) festivities. According to Ongkie Tedjasurja, Executive Director of Unifam, the FMCG category, particularly food and beverages, is expected to perform well during this period.

Capitalizing on Holiday Demand

The Nataru season typically witnesses an uptick in consumer spending on categories that bring joy and nostalgia, such as snacks and candies. Ongkie Tedjasurja noted that Unifam is well-prepared to capitalize on this trend, with a focus on products that see increased demand during the holiday season. The company's strategy includes leveraging government spending and economic stimulus measures that are expected to enhance consumer purchasing power.

Economic Stimulus and Consumer Spending

Unifam's positive outlook is also supported by the anticipated government initiatives and economic stimulus packages. The company believes that these measures will have a positive ripple effect on consumer spending, particularly in the FMCG sector. With the Nataru momentum adding to the overall positive sentiment, Unifam is poised to achieve stronger sales performance in Q4 2025.