Unilever Indonesia Divests Tea Business to Local FMCG Company

Strategic Portfolio Optimization

Unilever Indonesia (UNVR) has announced the divestment of its Indonesian tea business, which includes the SariWangi brand, to PT Savoria Kreasi Rasa, a local fast-moving consumer goods (FMCG) company ¹

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Source 2

https://newssetup.kontan.co.id/news/kenapa-unvr-melepas-bisnis-teh-sariwangi

. This strategic move is part of Unilever Indonesia's efforts to optimize its business portfolio and sharpen its focus on core categories with large scale and sustainable growth potential.

Transaction Details and Timeline

The transaction is expected to be completed by the first half of 2026, subject to the fulfillment of all closing requirements ¹

. Unilever Indonesia acquired SariWangi in 1989 and has since established it as a leading tea brand in Indonesia, known for its strong consumer trust and loyalty ²

Source 2

https://newssetup.kontan.co.id/news/kenapa-unvr-melepas-bisnis-teh-sariwangi

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Rationale and Future Plans

According to Benjie Yap, President Director of Unilever Indonesia, this divestment is expected to strengthen SariWangi's position as it enters its next growth phase, while also supporting Unilever Indonesia's long-term strategy. The company believes that this transaction will allow them to focus on their core segments with higher growth potential and create sustainable value for shareholders ¹

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Impact on SariWangi and Unilever Indonesia

The divestment is seen as a positive step for SariWangi, enabling it to enter its next growth phase under the ownership of PT Savoria Kreasi Rasa. For Unilever Indonesia, this move aligns with their strategy to prioritize categories with significant growth prospects.