Vehicle Rental Demand to Surge During Nataru 2025/2026

Significant Increase in Rental Demand

The Indonesian Vehicle Rental Entrepreneurs Association (Asperda) is anticipating a substantial increase in vehicle rental demand during the upcoming Christmas and New Year (Nataru) period of 2025/2026. According to Asperda's Chairman, Erwin Suryana, the organization predicts a 50-60% surge in rental demand compared to regular holiday periods. This projection is based on data analysis from Asperda members, indicating potential rental demand between 2,300 and 2,700 units.

Business-to-Consumer Segment Dominates

The anticipated demand is primarily concentrated in the Business-to-Consumer (B2C) or retail segment of the vehicle rental market. Erwin Suryana noted that the most sought-after vehicles are typically Multi-Purpose Vehicles (MPVs) and minibuses, which are popular among families and groups traveling during the holiday season.

Market Context and Implications

This projected increase in demand during Nataru is significant for vehicle rental businesses as it represents a crucial period for their annual revenue. The expected surge is attributed to the traditional travel patterns during the Christmas and New Year holidays, where many Indonesians return to their hometowns or go on vacation. Vehicle rental companies are preparing to capitalize on this demand by ensuring their fleets are adequately maintained and available for rental.