VinFast Strengthens Brand Presence through Youth-Centric Activation

Innovative Marketing Approach

VinFast Indonesia has taken a significant step in strengthening its brand positioning in the national electric vehicle market through an innovative youth-centric activation event. The company organized The Party in Mo7ion: Early New Year 7urn Up at The Langham Jakarta, Hampton Garden, District 8 SCBD, on December 5, 2025. This strategic initiative reflects VinFast's commitment to connecting with younger generations through events that resonate with their interests and passions.

'Drive Your Passion' Philosophy

At the heart of VinFast's marketing strategy is the 'Drive Your Passion' philosophy, which goes beyond mere brand promotion. CEO Kariyanto Hardjosoemarto explained that this philosophy is not only about introducing the VinFast VF 7 model but also about inspiring people to pursue what they love. The event served as a platform to showcase how VinFast's products and brand values align with the aspirations of modern consumers, particularly the younger demographic.

Market Context and Future Implications

The activation event demonstrates VinFast's understanding of the Indonesian market's evolving dynamics, particularly among younger consumers who value experiences that resonate with their lifestyle and values. By focusing on passion-driven marketing, VinFast is positioning itself as more than just an automotive brand but as a facilitator of lifestyle and personal expression. This approach could potentially strengthen brand loyalty and market penetration in Indonesia's competitive electric vehicle segment.