Vista Land Group Surpasses 5,000 Home Sales in 2025

Strong Performance Driven by Vista Pora Program

Vista Land Group has achieved a significant milestone by recording 5,000 home sales in 2025, demonstrating the company's strong market presence and effective sales strategy. The success was primarily driven by the Vista Pora program, a strategic initiative launched during the period from August 1 to November 30, 2025.

Program Highlights and Achievements

The Vista Pora program featured a total prize pool of Rp3.5 billion, with the grand prize reaching Rp120 million. This incentive structure proved highly effective, contributing to 1,700 sales from 18 projects across key markets including Jabodetabek and Serang. The program's success was capped off with the grand prize being won by Osvega Ibrahim, a 27-year-old private employee from the MM 2100 industrial area in Bekasi.

Market Impact and Strategic Significance

CEO Alexander Tirta emphasized that Vista Pora 2025 was designed to support the government's ambitious three million homes program. By offering an affordable booking fee of only Rp500,000, the company made home ownership more accessible to a broader segment of the market. This strategic approach not only boosted sales figures but also aligned with national housing objectives.

Future Outlook

The success of Vista Pora 2025 positions Vista Land Group favorably in the competitive property market. The company's ability to combine attractive marketing incentives with affordable entry points demonstrates a nuanced understanding of current market dynamics. As the Indonesian property sector continues to evolve, Vista Land's innovative approaches are likely to remain a significant factor in shaping market trends.