Wijaya Karya Serang Panimbang Launches Special NATARU Promotions for Banten Tourists

Enhancing Local Tourism During Holiday Season

PT Wijaya Karya Serang Panimbang, the operator of the Serang-Panimbang toll road, has introduced special promotions during the 2025/2026 Natal and Tahun Baru (NATARU) holiday season. The initiative, running from December 20, 2025, to January 18, 2026, offers various discounts and benefits to encourage tourism in Banten.

Promotional Offers

The NATARU promotion includes significant discounts across multiple categories:

• Accommodation: Discounts ranging from 15% to 25% at various hotels and guest houses, including Rahaya Resort Banten, Maris Hotel, Alula Hotel, Ksatria Guest House, and Hotel Kharisma.
• Culinary: Discounts between 10% to 20% at various restaurants and cafes such as Rahaya Resto, RM Ayam Cianjur, Sudut Kota Coffee & Space, Restoran Hotel Kharisma, Dvara Cafe, Hailand Cafe, Senapati Coffee & Space, Deumdee Cafe, RM. Ibu Haji Ciganea, and Bebek Om Road.

Supporting Infrastructure and Services

To ensure a smooth travel experience during the peak holiday season, PT Wijaya Karya Serang Panimbang has implemented several enhancements:

• Additional toll gate staff and mobile reader technology to manage increased traffic volume.
• Enhanced operational team for patrol, rescue, and ambulance services.
• Upgraded rest area facilities, including toilets, mosques, UMKM outlets, minimarkets, electric vehicle charging stations, and parking areas.
• 24/7 call center service available through WhatsApp at 08118668885 for assistance.

Business Impact and Strategy

T. Arso Anggoro, Director of Engineering and Operations at PT Wijaya Karya Serang Panimbang, stated that the promotion is not only a token of appreciation to toll road users but also a commitment to supporting the local economy, particularly the tourism sector in Banten. The Serang-Panimbang toll road, being part of the Trans Java toll network, is expected to enhance connectivity and accessibility to the region, thereby fostering economic growth.

The special NATARU promotion is a strategic move to leverage the holiday season to boost local tourism and demonstrate the company's dedication to improving the travel experience for users of the Serang-Panimbang toll road.