XL SATU Wins Customer Journey Experience Award 2025

Recognition for Superior Customer Experience

XL SATU, a fixed broadband internet service from PT XL Axiata Tbk, has achieved first place in the Customer Journey Experience Award 2025 for the Enjoying Internet Service Provider (Conventional) category. The award, organized by Marketing Magazine and supported by independent research from Carre, recognizes XL SATU's commitment to delivering exceptional customer experiences.

Key Highlights of the Achievement

• Customer Journey Experience Index (CJXI) score of 7.4183, placing XL SATU in the 'Mostly Happy Customers' category
• The research was conducted from January to March 2025 across major cities including Jakarta, Surabaya, Medan, and Semarang
• XL SATU was praised for its responsive, comfortable, and accessible services that provide value to customers
• The award evaluates brands comprehensively, assessing not just popularity but the depth of customer experience quality

Business Impact and Future Initiatives

This achievement comes as XL SATU continues to strengthen its position in the fixed broadband market. The company's focus on customer experience is further validated by a recent Opensignal report in November 2025, which recognized XL SATU as the Most Reliable fixed broadband provider with a score of 463 points (on a scale of 100-1000).

Nataru Campaign

To capitalize on this momentum, XL SATU has launched a special campaign for the Christmas and New Year 2026 period called "SATUkan Momen Seru Dengan Koneksi Baru" (Unite Exciting Moments with New Connection). The campaign aims to promote the use of reliable home internet connections for various family activities including work-from-home, online learning, and streaming entertainment together.

Key Features of the Campaign

• Competitive pricing packages starting from Rp200,000 per month
• Various speed options up to 1 Gbps, including 150 Mbps plans
• Flexible "Kuota HP Sekeluarga" (Family Mobile Quota) options
• Emphasis on creating memorable family moments through reliable connectivity

The campaign demonstrates XL SATU's commitment to becoming the connectivity partner for modern families across various cities in Indonesia. By combining high-speed internet, affordable pricing, and flexible quota management for family members, XL SATU is positioning itself as a relevant and essential service provider in the digital age.