Key insights and market outlook
As year-end sales tempt consumers with massive discounts, financial experts warn against impulse buying without proper financial planning. Experts emphasize checking available budget and prioritizing essential purchases to avoid financial strain. The warning comes as consumers are lured by widespread discounts across retail and e-commerce platforms, potentially leading to excessive spending and debt.
The final weeks of the year have become a prime shopping season, with retailers and online platforms offering significant discounts to clear inventory and boost sales. While these promotions can provide genuine savings for consumers, they also pose financial risks if not managed carefully.
Financial planners Tejasari from Tatadana Consulting and Eko Endarto stress the importance of proper financial assessment before shopping. Tejasari advises consumers to first check their available funds, ensuring that their shopping budget is separate from essential savings such as emergency funds, education funds, and loan repayments.
"Before shopping, check if you have the money for it. Determine your spending limit to avoid overspending," Tejasari recommends. She emphasizes that the shopping budget should not interfere with other financial commitments or savings goals.
Both experts warn against the temptation to buy non-essential items simply because they are on sale. Eko Endarto notes that while discounts offer lower prices, they can also lead to impulse purchases of unneeded items. He suggests creating a priority list to guide purchasing decisions, focusing on items that are truly needed or have been planned for.
"Shopping with discounts should be based on our needs, not the other way around. Determine what you need first, then look for discounts," Eko advises. He recommends prioritizing urgent needs, particularly essential goods, while considering longer-term purchases if budget allows.
While year-end discounts can offer significant savings, they require careful financial management to be beneficial. By maintaining a disciplined approach to spending and focusing on genuine needs, consumers can navigate the shopping season without compromising their financial stability.
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