Yogyakarta Leads as Preferred Nataru Destination for 2025/2026

Surge in Tourist Interest

Yogyakarta has emerged as the top destination for family holidays during the 2025/2026 Christmas and New Year (Nataru) period. According to Agoda's Travel Outlook 2026 report, the city has seen a significant 29% increase in booking interest compared to the previous year. This surge is attributed to Yogyakarta's rich cultural heritage, numerous recreational options, and various educational activities that make it an ideal location for family vacations.

Shift in Travel Preferences

The report indicates that Yogyakarta has surpassed Bali, which now occupies the second position in the list of preferred family holiday destinations. This change reflects a shift in travel preferences among Indonesian families, with Yogyakarta's diverse offerings appealing to those seeking a mix of culture, recreation, and education for their children.

Managing Tourist Traffic

To help visitors plan their trips more effectively and avoid congestion, Yogyakarta provides CCTV monitoring links that allow tourists to monitor tourist traffic in real-time across various locations in the Daerah Istimewa Yogyakarta (DIY). This initiative helps in distributing tourist traffic more evenly and enhancing the overall travel experience.

Economic Impact

The increased tourist interest in Yogyakarta is expected to have a positive impact on the local economy, particularly in the tourism and hospitality sectors. The surge in bookings not only benefits local businesses but also contributes to the overall economic development of the region.