ZONE Retail Expects Strong Q1-2026 Performance

Optimism Amid Challenges

PT Mega Perintis Tbk (ZONE), a retail fashion issuer, is optimistic about its performance in Q1-2026, driven by the Ramadan and Eid shopping season. The company's management believes this period will mark the beginning of recovery for the retail fashion industry after facing purchasing power challenges and global uncertainties in recent years ¹

Strategic Preparations

To capitalize on the seasonal demand, ZONE has been preparing its Lebaran 2026 collection since Q4-2025. The collection features various Muslim clothing lines with attractive designs, maintained quality, and competitive pricing. The company is also benefiting from government initiatives aimed at boosting consumer spending power ¹

Navigating Industry Challenges

Despite the optimism, ZONE acknowledges the challenges facing the retail fashion industry in 2026, particularly related to consumer purchasing power and global geopolitical dynamics. The company has been proactively implementing efficiency measures and shifting focus towards online sales channels to better navigate these challenges ²

Key Strategies

1. Optimizing Lebaran Collection: ZONE has been preparing its Lebaran collection since Q4-2025 to capture the seasonal demand
2. Efficiency Measures: The company is implementing cost efficiency measures to maintain profitability
3. Online Sales Focus: Shifting more resources to online sales channels to adapt to changing consumer behavior
4. Government Support: Benefiting from government initiatives aimed at boosting consumer spending